Plan & Create

Build your brand and communicate effectively

  • Craft posts quickly and efficiently across your various social networks
  • Understand media format guidelines, tags, UTMs, mentions, audience targeting & alt text options
  • Schedule Instagram Stories & Carousels with mobile workflow
  • Collaborate with your team on scheduled content & approvals
  • Set up and manage your digital assets with Content Libraries and apps
Enroll in Q4 2021
Training Now Enroll in Q1 2022
Training Now

Measure & Report

Use data to drive your decisions

  • Identify top performing content and best times to publish based on your objective
  • Create and customise multi-network reports to track your KPIs
  • Analyse the success of your marketing campaigns with tags
  • Customise template reports with Hootsuite Metrics Library
  • Visualise the success of your content and share findings with your team
  • Bonus: introduction to tracking responses to inbound messages
Enroll in Q4 2021
Training Now Enroll in Q1 2022
Training Now

Engage & Monitor

Interact with your audience and fans across your social networks

  • Work with Inbox for assignments, interaction history and filtering
  • Respond efficiently and consistently on brand with Saved Replies
  • Build a monitoring environment to support your social activities
  • Discover the Hootsuite App Directory ecosystem
Enroll in Q4 2021
Training Now Enroll in Q1 2022
Training Now

Hootsuite Success Webinars

On top of these group training sessions, when you feel you’re ready to move onto the next step, please check out our Hootsuite Success Webinars series.

Designed exclusively for our customers, these online masterclasses will give you strategy and product advice on a wide range of topics, such as:

  • Content Strategy,
  • Social Campaigns,
  • Social Listening,
  • Measuring Performance,
  • or Hoostuite Apps.
More info

Admin Training

Get your platform ready to go live!

In this two part series, learn how to:

  • Set up business hours and add in holiday dates
  • create and modify automation rules based on contact attributes, topics, language detection and priority
  • Manage users, teams and channels (create, grant access, delete)
  • Manage virtual agents (create, define, modify)
  • Manage messages in the queue with SLA policies and system boomerangs
  • Explain to agents how to access and use the knowledge base to save time, and how to apply resolve reasons for better tracking
Enroll Now for Part 1 Enroll Now for Part 2

Reports Training

Use data to drive your decisions

  • Monitor agent performance against SLAs
  • Track volume of messages and conversations across social
  • Leverage tags, topics, and resolve reasons to filter data and spot trends
  • Set-up regular exports to meet your reporting needs
Enroll Now

Build and refine queries for Insights

Get the most out of our social listening tool with focused queries that allow you to gain insights into your market or business sector. This session is open to our Insights powered by Brandwatch users.

  • Know how to build an effective Insights query
  • Combine keywords and simple operators
  • Refine your collect using advanced operators for contextualizing
  • Limit your results to a specific geographical zone
Enroll Now

Work with Insights saved searches

Find out how to manipulate and filter your data for better insights, and then share your findings with your team. This session is open to our Insights powered by Brandwatch users.

  • Know how to apply filters to refine a search
  • Work with saved search metrics
  • Create and use tags for more precise exporting
  • Export and share your findings using alerts and reports
Enroll Now

STRATEGY FOR AMPLIFY ADMINISTRATORS

Set objectives, scope and communication plan for an Amplify project

Developed for administrators of Amplify, this online session will help you plan the right strategy for the deployment of Amplify in your organization

  • Learn how to leverage Amplify to increase company reach and grow your personal following
  • Create your account, connect your social networks to the platform
  • Personalize and schedule content to be published to your personal profiles
  • Suggest content to be added to the tool for others to share
  • Measure the success of your posts
  • Get best practise on how to best leverage the tool and social media
Enroll Now

GETTING STARTED WITH AMPLIFY FOR ADMINISTRATORS

Set up your Amplify organization

This online course is designed for Amplify administrators, who will be creating and managing the Amplify organization

  • Set up teams of advocates and invite them to Amplify
  • Manage permissions for content creators
  • Prepare topics for Amplify
  • Create content for Amplify topics
Online Course

CONTENT CREATION AND CURATION FOR AMPLIFY ADMINISTRATORS

Maintain Amplify adoption with fresh and pertinent content for your advocates

This live training session has been designed to help people who will be contributing and publishing content for advocates to share

  • Craft your own branded content for advocates to post on their social networks
  • Use Hootsuite Apps to curate relevant third-party industry or market focused content for your advocates
  • Create your own personalized curation dashboard to help you feed content to Amplify
  • Ensure you include a range of sources and styles for your content
Enroll Now

EXTEND YOUR REACH

Explore and share company content, while building your personal brand

This live group session is for advocates who will be using Amplify to spread and share content to their social networks

  • Learn how to leverage Amplify to increase company reach and grow your personal following
  • Create your account, connect your social networks to the platform
  • Personalize and schedule content to be published to your personal profiles
  • Suggest content to be added to the tool for others to share
  • Get best practice advice on how to best leverage the tool and social media
Enroll Now

MAINTAIN ADOPTION AND BUILD SUCCESS WITH OUR DEDICATED STATISTICAL TOOL

Measure the success of an Amplify project with Hootsuite Analytics

This online course will help any Amplify Project Managers track Amplify use and adoption

  • Use Hootsuite Amplify Analytics to track the success of your project
  • Identify key action points for maintaining success
  • Personalize and download reports
Online Course

Paid & Organic

Manage your paid and organic posts in one place

  • Publish Facebook, Instagram and LinkedIn ads with the easy-to-use Composer
  • View your scheduled Organic and Paid posts side-by-side using Planner
  • Manage campaigns and view their performances
  • Compile and report results in the Analytics Dashboard
Enroll Now