Plan & Create

Build your brand and communicate effectively

  • Craft posts quickly and efficiently across your various social networks
  • Understand media format guidelines, tags, UTMs, mentions, audience targeting & alt text options
  • Schedule Instagram Stories & Carousels with mobile workflow
  • Collaborate with your team on scheduled content & approvals
  • Set up and manage your digital assets with Content Libraries and apps
Watch Training Session
in Spanish

Measure & Report

Use data to drive your decisions

  • Identify top performing content and best times to publish based on your objective
  • Create and customise multi-network reports to track your KPIs
  • Analyse the success of your marketing campaigns with tags
  • Customise template reports with Hootsuite Metrics Library
  • Visualise the success of your content and share findings with your team
  • Bonus: introduction to tracking responses to inbound messages
Watch Training Session
in Spanish

Engage & Monitor

Interact with your audience and fans across your social networks

  • Work with Inbox for assignments, interaction history and filtering
  • Respond efficiently and consistently on brand with Saved Replies
  • Build a monitoring environment to support your social activities
  • Discover the Hootsuite App Directory ecosystem
Watch Training Session
in Spanish